AVAILABILITY: CURRENTLY BOOKED, THOUGH DON'T BE SHY AND ENQUIRE.
FREELANCE MARKETING
STRATEGY AND IMPLEMENTATION
Ask around. Someone already knows the handshake.
Ask around. Someone already knows the secret handshake.
Click a square. Or type what's keeping you up at night.
Pick the one that sounds familiar.
Built a paid campaign across Meta (Facebook and Instagram) and TikTok, testing which platform actually drove the real goal, not just clicks. Reallocated budget mid-flight the moment one platform pulled ahead, rather than waiting for a scheduled review. Result: steady lead flow with spend concentrated on the platform that actually worked.
Ran an awareness-first campaign across Meta (Facebook and Instagram) and TikTok at once to build exposure fast. Used platform-specific creative for each network instead of one asset stretched across everything. Result: broad reach without diluting budget on the platform that wasn't pulling its weight.
Set up pixel and conversion tracking, Conversions API, Google Tag Manager and Google Analytics from scratch, so every platform reports the same real numbers before a dollar gets spent. Tested every event end to end rather than assuming it fired correctly after setup. Result: a client who can trust their dashboard from day one, not months in.
Ran day-to-day social for a brand where multiple contributors posted their own content, with full account ownership rather than approval-chain back and forth. Kept every post consistent with one brand voice, and flagged the organic winners worth putting paid spend behind. Result: one coherent brand presence without the client lifting a finger day to day.
Ran full paid advertising management across Meta (Facebook and Instagram) and TikTok, covering campaign builds, ad copywriting, ad asset production and ongoing optimisation. Rebuilt campaign structures rather than just tweaking budgets, and tested creative on a schedule instead of leaving ad sets to run unchanged. Result: an account actively managed end to end, not running on autopilot.
Planned a single shoot day to output content across paid, organic and email from the start, not as an afterthought. Directed photographers, videographers and drone operators on the day to capture footage built for multiple formats. Result: a full multi-channel content library from one production day, no reshoots.
Audited the existing database for engagement, deliverability issues and stale contacts. Rebuilt segmentation logic so future sends target people who actually engage. Result: a cleaner, more trustworthy database ready for real campaigns.
Mapped the sequence structure and goal before writing a single line of copy, then built the campaign to match existing brand voice and visual style. Set up the automation so it triggers and runs without needing to be sent manually each time. Result: a live, on-brand, automated campaign with clear logic behind every email, not a one-off blast.
Built a live campaign tracking document that updates with real performance data, so the client always knows where things stand without needing to ask. Structured it so it could go straight into the client's own stakeholder reporting, no translation needed. Result: a client who's always across the numbers, and never caught out in their own meetings.
Mapped out which brand should own which audience segment and where paid traffic should land for each. Set actual rules for handling a lead when both brands could plausibly claim it, not just a one-off decision. Result: two connected brands running paid media at the same time without competing for the same customer.
I don't get hired to run a campaign. I get hired to fix a problem, and the campaign's just one lever.
Performance marketing built on strategy, not guesswork. Ten-plus years across paid media, content and brand, driving leads, conversions and results clients can actually measure. I plan the path, then execute it myself, no handoff, no account manager translating your brief into someone else's to-do list.
Ten plus years in marketing. Music artists, large scale live events, film and TV, property, fitness, alcohol brands. Different industries, same job: figure out what moves the number, then move it.
Freelance marketing strategist and paid media specialist based in Melbourne, working with clients globally. Works across social media management, paid advertising, content production, reporting and brand strategy, backed by a decade of experience and an AI stack (Claude, Manus, Higgsfield) used to work faster, not to replace the thinking.
The name's not decoration. Clients don't find Secret Handshake through a pitch. They find it through someone who trusts me enough to say my name in a room.
No names. The work speaks. Filter by discipline, or open one for the goal, the solution and the journey.
AVAILABILITY: CURRENTLY BOOKED, THOUGH DON'T BE SHY AND ENQUIRE.
Tell me what you're trying to solve. I read and reply to these myself, no account manager screening on your behalf.